Are Your Sales Incentives Driving Results - Or Just Activity?
Featuring Ken Cheo, President, Our Sales Coach
Guest Contributor: Chris Simone, Fractional CRO
Tuesday, July 14, 2026 12pm-1pm Est
The Manufacturing Revenue Acceleration Series
Free Webinar:
Are Your Sales Incentives Driving Results - Or Just Activity?
Enter Details
Web conferencing details provided upon confirmation.
Incentive Compensation Programs
Sales compensation plans are one of the most powerful levers in your revenue engine yet they’re often misunderstood, overly complex, or misaligned with business strategy.
In this webinar, we break down how to design and assess incentive compensation plans that actually influence behavior, motivate teams, and drive measurable business outcomes.
Why This Matters
The right incentive plan creates clarity, accountability, and motivation. It gives salespeople confidence that increased effort leads to increased reward and aligns their actions with company success.
But when plans are misaligned or poorly designed, they can:
👉 Encourage the wrong selling behaviors
👉 Create confusion and disengagement
👉 Reward activity instead of outcomes
👉 Undermine team collaboration
👉 Be gamed in ways that hurt the business
Reserve Your Spot
If your compensation plan isn’t driving the right behavior, it’s holding back your growth.
In This Session, You’ll Learn:
A simple framework to evaluate your current compensation plan
The 5 critical levers CROs use to improve performance:
Strategy Alignment – Align compensation with business goals and desired behaviors
People – Ensure your talent matches your sales motion and plan design
Comprehension – Make the plan easy to understand and act on
Excitement – Create real motivation and belief in the opportunity
Platforms & Tracking – Ensure systems support measurement and execution
How to align compensation with your growth strategy
Ways to ensure your team understands and buys into the plan
How to avoid the biggest mistakes that lead to underperformance or gaming the system
Ken Cheo
President and Owner of
Our Sales Coach.
Ken Cheo, is the President and Owner of Our Sales Coach.
Ken works with business owners, sales managers and select salespeople with guaranteed results for top-line sales growth.
He helps companies develop an ideal client prospecting system where they can gain a strong market position and produce meetings with decision makers at ideal clients.
Ken helps his clients develop a scalable and repeatable sales process that ensures they are not wasting time with people who don’t buy or buy from someone else.
He works with business owners and sales managers on how to coach their sales teams so the changed behaviors and sales processes become habit and sustainable.
Prior to creating the Our Sales Coach brand, Ken enjoyed over 20 years of sales and sales management experience.
Ken has participated in speaking engagements and seminars on a variety of sales and marketing related subjects.
Chris Simone
Fractional CRO
Chris Simone has held sales leadership positions with fast growing technology and service companies over the past twenty-five years.
Chris served as Senior Director of Field Sales for CarGurus (Nasdaq:CARG) and was responsible for the Western United States’ Field Sales team. Prior to CarGurus, Chris served as Chief Sales Officer for C-4 Analytics, an automotive-specific
digital marketing agency.
Chris helped to drive exponential growth through the point of a private equity recapitalization.
Earlier, Chris was part of the team that grew Integrity Interactive, a leader in the field of Corporate Ethics and Compliance. Chris enjoyed ascending roles including Senior Vice President of Sales and Relationship Management. Integrity Interactive was recapitalized in a private equity event and later acquired by SAI Global. Chris is an active in his community and currently serves as the President of the High Ridge Property Owners Association.
Highlights:
Scaled C-4 Analytics 5x over 4 years with an EBITDA of
40% leading to a $100mm+ valuation and PE recapitalization.
Ascended roles and helped scale Integrity Interactive 15x over six years leading to a $100M+ valuation and PE recapitalization.
Uniquely capable and interested to galvanize high-growth potential to accelerate and scale beyond early stages and founder-led revenue engines.
Experienced in vertical markets such as Legal Tech,
Financial Tech, Legal Services, Automotive tech, and
Digital Marketing and Marketing Tech.
Proven ability to scale both product and service
organizations in terms of revenue generation as well as
revenue retention.
Leader who fosters trust, high-output corporate culture,
and exceptional team-based results.
Who This Is For
This is specifically for:
Business owners
Presidents
CEOs
Sales managers
VP of Sales
Manufacturing and distribution companies