Tuesday, September 15, 2026 12pm-1pm Est

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Most manufacturers know AI is becoming important.
The harder question is where will it actually make a measurable difference in your business?
From more accurate sales forecasting and predictive maintenance to production efficiency, quality control, supply chain resilience and sales productivity, the opportunities are significant. But investing in the wrong applications can create more complexity instead of better results.
Join Ken Cheo and Steve Grosso to discover where Generative AI can deliver real business value, which problems to tackle first, and how to start without getting caught up in the AI hype.
Discover where Generative AI can create measurable value in manufacturing, which opportunities to prioritize, and how to move from AI experimentation to practical business results.
✅ Improve Productivity and Reduce Operating Costs
Discover how AI can help manufacturers predict equipment failures, optimize production workflows, improve quality control, reduce energy consumption, and strengthen supply chain planning. The goal isn't more technology. It's identifying where AI can produce a meaningful return.
✅ Make Sales and Market Decisions With Better Data
Explore how Generative AI can improve sales forecasting, identify market opportunities, prioritize the right customers and prospects, and give sales teams better information about who to contact, why, and when.
✅ Know Where to Start With AI
You don't need to implement AI everywhere. Learn how to identify the problems worth solving first, evaluate the right tools, build the business case and focus your investment where it can deliver the greatest impact.
Reserve Your Spot
The Cost of Waiting on AI Is Getting Higher
It's not about chasing the latest technology.
It's about missed efficiencies, unnecessary downtime, unreliable forecasts, wasted sales effort and competitors finding smarter ways to operate before you do.
Accurate Sales Forecasting: How Generative AI can help close data gaps, improve pipeline visibility, strengthen forecasting, and give sales leaders better information for coaching and decision-making.
Smarter Market Research: How AI can help identify market potential, ideal prospects, and accurate decision-maker contact information.
Predictive Maintenance: How AI can help forecast equipment failures before they happen, reducing costly downtime and improving maintenance planning.
Production Efficiency: How AI can optimize factory workflows, resource allocation, and production processes to improve efficiency.
Sales Productivity: How AI can help sales teams identify which customers and prospects to contact, why they should be contacted, and when, while supporting more personalized and automated messaging.
Design & Quality Improvement: How AI-driven generative design can accelerate product development and prototyping while AI-assisted inspection can improve defect detection and quality consistency.
Supply Chain & Energy Optimization: How AI can improve demand forecasting, logistics and inventory management while identifying opportunities to reduce energy consumption.
Worker Safety: How AI can support better monitoring of safety protocols and help reduce workplace hazards.
Where to Start: How to identify which problems to tackle first, what to look for when selecting AI tools, and how to implement Generative AI with a clear focus on measurable business results.

Ken Cheo, is the President and Owner of Our Sales Coach.
Ken works with business owners, sales managers and select salespeople with guaranteed results for top-line sales growth.
He helps companies develop an ideal client prospecting system where they can gain a strong market position and produce meetings with decision makers at ideal clients.
Ken helps his clients develop a scalable and repeatable sales process that ensures they are not wasting time with people who don’t buy or buy from someone else.
He works with business owners and sales managers on how to coach their sales teams so the changed behaviors and sales processes become habit and sustainable.
Prior to creating the Our Sales Coach brand, Ken enjoyed over 20 years of sales and sales management experience.
Ken has participated in speaking engagements and seminars on a variety of sales and marketing related subjects.

Steve Grosso is a sales leader with more than 20 years of experience across AI infrastructure, accelerated compute, cloud, storage, telecommunications, and technology services.
He works with C-suite executives and organizations navigating complex AI and technology transformation decisions, helping connect technology investments to practical business outcomes and measurable ROI.
Steve has built and led successful sales and cross-functional teams and managed go-to-market execution for portfolios exceeding $50 million.
His experience includes AI, accelerated compute and high-performance computing solutions involving NVIDIA, HPE, Dell and Cisco technologies, as well as computer vision, predictive analytics and Generative AI applications.
As President and Founder of Summit Advisory, Steve advises technology, AI, security and SaaS companies on go-to-market strategy, sales execution and C-suite messaging.
His industry experience includes manufacturing, technology, insurance, healthcare, telecommunications and financial services, working with organizations ranging from commercial companies to Fortune 500 enterprises.
Earlier in his career, Steve held enterprise and channel sales leadership roles at Hewlett Packard/3Com, Sun Microsystems/StorageTek and Nortel Networks.
Steve holds a B.S. in Mechanical Engineering and is certified as an NVIDIA AI Advisor.
Business owners
Presidents
CEOs
Sales managers
VP of Sales
Manufacturing and distribution companies