Stop Guessing the Size of Your Sales Team.
Start Capturing the Revenue You’re Missing.
Most manufacturing companies size their sales teams based on budget…
Not market opportunity.
That mistake is costing you growth, profit, and market share.
Wednesday, April 29, 2026 12pm-1pm Est
The Manufacturing Revenue Acceleration Series
Free Webinar:
Sizing Your Sales Team for Long Term Success
Enter Details
Web conferencing details provided upon confirmation.
Let’s be blunt.
If your sales team is:
Busy but not growing revenue
Quoting constantly but closing inconsistently
Focused on smaller accounts while bigger opportunities sit untouched
Then the problem is not effort.
It’s structure.
Most companies:
Overspend on salespeople who don’t generate ROI
Underserve high-value markets
Misallocate roles across their team
And they don’t even realize it.
👉 This is not a people problem.
👉 This is a system problem.
Know Exactly What Your Sales Team Should Look Like to Maximize Revenue and Profit
In this session, you’ll discover:
Identify if your current sales team is too large, too small, or misaligned
Reallocate resources to capture high-value opportunities
Increase revenue without blindly hiring more salespeople
Align roles to maximize efficiency, coverage, and profitability
This is about precision, not headcount.
What We’ll Cover
Six ways to determine if your sales force is the right size
The most common (and costly) mistakes companies make when sizing teams
How customer segmentation impacts your sales structure
Four market-based approaches to sizing your team
How to decide which roles to hire next (AE, SDR, Account Manager, etc.)
When distributors or agents make more sense than hiring internally
This isn’t theory.
This is built from:
👉20+ years of real-world sales leadership
👉Proven systems used in manufacturing and industrial businesses
👉Measurable results including double-digit growth and improved margins
Bruce Stephan
Sales Trainer with
Our Sales Coach.
Bruce Stephan brings 20+ years of real-world revenue leadership to the training room. As a Sales Trainer with Our Sales Coach, he works with sales teams and executives to close the gap between strategy and execution – building the habits, processes, and disciplines that drive consistent, measurable results.
Bruce’s background is not academic. He has led growth, go-to-market strategy, and commercial transformation across Fortune 1000, private equity, and mid-market companies – with a track record of double-digit revenue growth and meaningful EBITDA improvement.
He knows what works because he has done it, repeatedly, across manufacturing, trade-based, and industrial organizations where margins are real, and performance is non-negotiable.
His training style mirrors his operating philosophy: direct, practical, and outcome-focused. Bruce doesn’t teach theory – he builds capability.
He helps sales professionals and leaders identify where performance is being gained or lost, sharpen their value proposition, and install the disciplined execution habits that separate top performers from the rest.
Ken Cheo
President and Owner of Our Sales Coach.
Ken Cheo, is the President and Owner of Our Sales Coach.
Ken works with business owners, sales managers and select salespeople with guaranteed results for top-line sales growth.
He helps companies develop an ideal client prospecting system where they can gain a strong market position and produce meetings with decision makers at ideal clients.
Ken helps his clients develop a scalable and repeatable sales process that ensures they are not wasting time with people who don’t buy or buy from someone else. He works with business owners and sales managers on how to coach their sales teams so the changed behaviors and sales processes become habit and sustainable.
Prior to creating the Our Sales Coach brand, Ken enjoyed over 20 years of sales and sales management experience.
Ken has participated in speaking engagements and seminars on a variety of sales and marketing related subjects.
Who This Is For
This is specifically for:
Owners, Presidents, and VP of Sales
Manufacturing and distribution companies
Businesses with 3+ salespeople
Companies looking to scale revenue predictably